3-Minute Embroidery Pricing Check

Are You Underpricing Your Embroidery?

Take this 3-minute diagnostic to see how your pricing compares to embroidery shops across the industry.

Embroidery Pricing Diagnostic

Take this 3-minute diagnostic to see if your embroidery pricing is leaving profit on the table.

Don’t Quote Stitches. PRICE the Order.

Question 1

How does your shop typically price most left chest embroidery orders with 8,000 stitches? *

Stitch count chart or price per thousand stitches

A mix of stitch count pricing and experience

A structured pricing system

It varies, depending on the order

Question 2

Have you calculated your shop’s true cost to produce embroidery within the last 12 months? *

Yes — we know our cost floor

We have a rough estimate

No — we have never calculated it

Question 3

When pricing an order, do you include overhead costs such as rent, insurance, equipment, and admin time? *

Yes — fully included

Partially included

No — not included

Question 4

When quoting an order, do you account for time spent on setup, hooping, trimming, packing, invoicing, and customer communication? *

Always

Sometimes

Rarely or never

Question 5

How well does your shop track the total labor time required for a typical embroidery order? * *

We track it closely

We have a rough idea

We don’t track it

Question 6

Does your shop have a defined profit margin target when pricing embroidery orders? *

Yes — we price to hit it

Somewhat

No defined target

Question 7

Which statement best describes how your shop determines embroidery prices? *

Prices are built to achieve profit targets

Prices are based mostly on competitor pricing

Prices follow stitch counts or customer expectations

Question 8

Do your embroidery prices change depending on how busy your shop is? *

Yes — higher demand increases pricing

Sometimes

No — pricing is always the same

Question 9

Do you charge a rush fee when an order disrupts your production schedule? *

Always

Sometimes

Rarely or never

Question 10

Do you price orders differently depending on the type of customer? *

Yes — clear pricing tiers

Somewhat

No — pricing is the same for everyone

Question 11

Do you consider long-term customer value when pricing embroidery orders? *

Yes — regularly

Occasionally

No

Optional — Help Us Understand the Embroidery Industry

These optional questions help us better understand pricing practices across embroidery businesses and improve the State of Embroidery Pricing study.

Question 12

What best describes your shop’s annual revenue?

Under $100K

$100K – $250K

$250K – $500K

$500K – $1M

Over $1M

Question 13

How confident are you that your embroidery pricing is truly profitable?

Very confident

Somewhat confident

Not confident

Question 14

Would you like to receive the State of Embroidery Pricing report when it is released?

Yes

No

Your responses may be included anonymously in the State of Embroidery Pricing 2026 industry report.

First Name *

Email *

Shop or Business Name

Your Score

No spreadsheets. No math. Just a quick snapshot of how your pricing compares to other embroidery businesses.

Your responses may be anonymously included in The State of Embroidery Pricing 2026 industry report.